This will determine if your logo is truly unique. And in case of a lawsuit, your trademark registration provides a documented start date for your use of the mark.īefore registering a trademark for your logo, it's best to do a trademark search. To protect yourself nationally, it is best to register for a federal trademark. However, common law trademarks offer limited protection. Common law trademarks use either the "TM" (trademark) or "SM" (service mark) symbol to inform businesses that you own your logo. That's because using a logo creates a "common law" trademark. If you do not officially register your logo with the USTPO, you can still use it. There are two types of marks you can register with the USPTO (1) trademarks, which identify goods or products, and (2) service marks, which are used exclusively to identify services. In fact, the mark ¨ can only be used after the logo is actually registered with the U.S. Registering your mark gives you legal protection and lets the public know you own the mark. Trademarking a logo not only protects it from being used by other similar companies, but it also protects a company from unknowingly infringing upon an existing logo. Trademarks protect words, names, symbols, sounds, and colors and distinguish one company's goods and products from another. The best way to safeguard your logo? Trademark it. That means (a) protecting your logo and (b) making sure you're not using someone else's logo. Think from the ground up and start by creating a unique and recognizable logo.īut you also want to keep yourself safe on both sides of the logo process. In other words, you want to consider the future now. After all, Walmart began in 1962 with a single five-and-dime store and is now the world's largest corporation. So, even if you're starting small, you don't know where your company will go-or grow. Ornate details get lost in today's one-glance environment. And simplicity is the name of the game in today's competitive logo world. That's why companies invest big bucks in finding top-notch designs. Logos for well-known companies can be identified at a glance and have tremendous marketing power. They give companies instant recognition with buyers and represent an organization's individuality.
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